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NJTI Releases 2023-2024 Media Monitoring Report

Ever wondered who's behind the news stories you read? The Northern Journalism Training Initiative (NJTI) is releasing our first-ever Media Monitoring Report that looks at the publications, the reporters, and the stories coming from the two to get a better understanding of the media ecosystem in the North.


Started in 2022 by a group of Northern Territories journalists, NJTI got a boost from the Google News Initiative and Journalists for Human Rights to train up local reporters. But we also want to keep an eye on what's hitting the headlines in the Northwest Territories (NT) — maybe one day we'll see a bunch of NJTI-trained reporters in our own media monitoring. That's the goal!


So, what did we find out?


We analyzed over 300 news articles from five NT news outlets — APTN, CBC North, CKLB, Cabin Radio and My True North Now — diving deep into the nitty-gritty like who's writing the stories, who's being interviewed, and how much Indigenous content makes the cut.


Turns out, most stories are penned by non-Indigenous journalists, covering topics from politics to crime, with Indigenous communities often overlooked unless it's an official statement. NJTI's report throws light on these gaps, urging for more diversity in who are telling the stories for, of, and about northern and Indigenous people and communities.


But it's not about pointing fingers. NJTI aims to contribute to a media ecosystem that reflects all voices and perspectives, and works collaboratively to do so, starting with our tailored training and mentorship programs.


Read the full report below for a breakdown of the stories behind the stories: who's telling what stories and why it matters.




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